🔗 Share this article

The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-created content appearing in their feeds. This initiative comes as the platform announced that it currently hosts in excess of 1 bn AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the following weeks before a global rollout. This development aligns with a surge in content created by AI, driven by emerging video-generation tools.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered “AI slop”, a term for substandard, bulk-generated content that is typically nonsensical or surreal.

Our research shows that many people appreciate content created using AI tools, including AI artwork to science explainers, and we intend to provide users the option to adjust the amount of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

The service shared that there are currently 1.3 billion videos on its app labeled as artificially created. Collectively, in excess of 100 mn media items are added to the app each day, making clips made by AI a limited percentage of its total content library.

User Control Features

Viewers will be able to decrease or raise the level of AI content they see by opening the content preference option in the application and picking the AI content topic. Additional categories that currently be modified under the filter encompass politics, style, beauty, and dance.

Platform Guidelines

TikTok’s guidelines require content makers to tag convincing artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI video that is without a tag can be removed under its terms of service.

Furthermore, the app will henceforth add an AI-generated tag to content produced via its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

The platform is additionally establishing a two million dollar awareness program for experts and groups to develop educational content about responsible artificial intelligence. This project will benefit non-profit groups specializing in teaching coding and technology.

Content Safety Approach

The video-sharing app has justified its safety measures, amid discussion over proposals to lay off a large number of content moderators in Britain. It is expected to cut 439 jobs in its content moderation department in London, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.

A company official clarified that people-led review would continue to be important, but AI can protect employees by removing the most harmful content before it is viewed by humans. The platform stated a notable drop in disturbing and violent content reviewed by human moderators over the past year due to the use of its AI tools.

We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”